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Are spelling mistakes bad for business?

Are spelling mistakes bad for business?

  • March 5th, 2012
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There’s plenty of anecdotal evidence on the web but – and I’ve checked this out – no academic research looking specifically and objectively at the relationship between linguistic accuracy on websites and consumer confidence. So, a few weeks ago I asked whether accurate spelling, punctuation and grammar on websites are…


Do inaccurate spelling, punctuation and grammar adversely affect online sales?

Do inaccurate spelling, punctuation and grammar adversely affect online sales?

Common sense, instinct and my own wincing reaction to errors in spelling and punctuation – and to garbled expression – on a website tell me that they must damage online sales because they undermine potential customers’ confidence in the company. But I don’t know that this is universally true or…


Sticks and stones by any other name

Sticks and stones by any other name

  • October 18th, 2011
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Did Juliet get it wrong? How do you order a coffee? Pondering the significance of the enmity between the Capulets and Montagues on her love for Romeo, Shakespeare’s Juliet tells herself that the relationship between a name and the thing that it names is arbitrary – his family name is…


The apostrophe’s last stand?

The apostrophe’s last stand?

Does this ill-used, maligned punctuation mark stand a chance? Does it deserve to? Of all the things to exercise the human race, the use of the apostrophe must surely come low down the list. And yet… the language used to describe reactions to its use, its misuse, and its non-use…