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Are spelling mistakes bad for business?

Are spelling mistakes bad for business?

  • March 5th, 2012
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There’s plenty of anecdotal evidence on the web but – and I’ve checked this out – no academic research looking specifically and objectively at the relationship between linguistic accuracy on websites and consumer confidence. So, a few weeks ago I asked whether accurate spelling, punctuation and grammar on websites are…


Do inaccurate spelling, punctuation and grammar adversely affect online sales?

Do inaccurate spelling, punctuation and grammar adversely affect online sales?

Common sense, instinct and my own wincing reaction to errors in spelling and punctuation – and to garbled expression – on a website tell me that they must damage online sales because they undermine potential customers’ confidence in the company. But I don’t know that this is universally true or…